An iconic provocative timepiece that saved the Swiss watch industry, thanks to its visionary founder Nicolas Hayek. Colorful, happy, loud, shrill and forever re-interpreted in different ways. Swiss Made and, thanks to industrial production and only 51 parts, available at a democratic price. Since the “second watch” was born in March 1983, hundreds of millions have been sold. In a very short space of time Swatch has become one of the most famous brands in the world – and all the while remaining true to itself. On average, a new Swatch design is created once every one-and-a-half days, keeping time as part of a Spring-Summer, Fall-Winter or as a Special Collection.