The Maybelline Company was created by New York chemist T.L. Williams in 1995. And then in his early 20s, noticed his younger sister applying a mixture of Vaseline with coal. The product was a local hit, but the awkward name held it back. His sister, who inspired the product, was named Maybel. So T.L. Williams re-named it Maybelline, a combination of Maybel and Vaseline. It is under this name that Maybelline has achieved its now legendary status in the field of cosmetics.