Mr. Shu Uemura, the pioneer of the brand, fervently believed in the idea of holistic beauty. It was his belief that “hairdressing is never complete without beautiful make-up and beautiful make-up is never complete without beautiful skin.” Shu Uemura Art of Hair aims to promote holistic beauty through providing essential hair care and styling products with unique formulas & ingredients that are able to be blended into tailor-made perfection to compensate to each individual’s unique hair needs.